Executive Director, Lagos Food Bank Initiative, Michael Sunbola flanked by the Assistant Brand Manager, Non-Alcoholics category, Guinness Nigeria, Ndupana Koji (left) and Sustainability Manager, Guinness Nigeria, Olanike Onakoya (right), and other Lagos Food Bank teams during the Choose Goodness Ramadan outreach at Ajegunle-Agege community, recently.
Lagos, Nigeria – April 20, 2023 – Malta Guinness, Nigeria’s leading non-alcoholic Malt Drink, has partnered with Lagos Food Bank, a Non-Governmental Organization that tackles malnutrition and food insecurity, to spread Ramadan Goodness through food and product donation worth millions of Naira to the Ajegunle-Agege Muslim women community of Lagos State as part of its ‘Ramadan Choose Goodness’ outreach.
The Choose Goodness outreach is coming off the back of the Malt brand’s donation of several cases of drinks, along with prayer mats, kettles, and other branded items to the Muslim Communities of five Universities across Nigeria, including the University of Ibadan (UI), Obafemi Awolowo University (OAU), University of Lagos (UNILAG), University of Abuja (UNIABUJA), and University of Ilorin (UNILORIN).
No fewer than 200 cartons of food items with the inscription ‘Choose Goodness with Malta Guinness’ were distributed to hundreds of households during the outreach at the Ajegunle Agege community. The gesture, according to the Malt brand, is aimed at encouraging Muslim faithfuls to embrace sharing Goodness as a way of life both during and after the Ramadan season.
“At Malta Guinness, we are committed to bringing smiles and spreading goodness in our communities, and initiatives like this are a testament to our commitment to promoting goodness and making a difference in the lives of people” said Ife Odedere, Senior Brand Manager, Non-Alcoholics category, Guinness Nigeria. “We are delighted to have partnered with Lagos Food Bank to reach out to our Muslim consumers in the Ajegunle-Agege community and provide them with the nourishment they need during the fasting season”
“I am grateful to Malta Guinness for their generous outreach. This support has brought smiles to our faces and eased the burden of fasting during this Ramadan. May God Almighty bless the Malta Guinness brand and the Lagos Food Bank team,” said Maryam Sambo, a beneficiary of the outreach.
As a brand known for encouraging positivity, vitality, and well-being, Malta Guinness continues to be a force for good in Nigerian communities. Through its Choose Goodness campaign, everyone, especially Muslims, were encouraged to make daily positive choices that better the lives of others and promotes goodness. The Social Responsibility initiative during Ramadan was a testament to that commitment.
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