GBfoods Nigeria, through its brand, Gino, has announced a partnership with celebrity chef, Hilda Baci, to attempt a Guinness World Record for the largest pot of Jollof rice ever cooked.
It was reported that the historic cook-off, scheduled for September 12, will feature Baci preparing Jollof rice in a specially designed six-metre-wide pot.
Jollof rice — a beloved West African dish — has long been at the centre of friendly rivalries between Nigeria, Ghana, and other countries over who makes the best version.
The event is expected to attract chefs, food enthusiasts, cultural icons, and Jollof lovers from across the country.
Explaining the firm’s decision to partner Baci on the initiative, the Marketing Director, Oreoluwa Atinmo, in a statement on Thursday, noted that the company’s support for the initiative celebrates “The resilient Nigerian spirit that never settles.”
She described the free-to-attend event as “a convergence of culture and history” that will create lasting memories and reinforce Nigeria’s place at the heart of Africa’s culinary pride.
“The love and support we’ve received has been truly overwhelming, especially as Nigerians look forward to watching Hilda Baci go after an audacious dream.
“A tremendous amount of time, effort, and planning has gone into this moment, which stands as yet another opportunity for our nation to come together in the name of passion, perseverance, and of course, great food”, Atinmo added.
The statement also noted that Baci described the attempt as a way to fulfil her dreams while celebrating Nigeria’s rich culinary heritage.
“Jollof rice is more than just food; it is a symbol of who we are, our resilience, and the stories we tell through our culture. This event is not only about breaking a record; it is about celebrating our identity, our heritage, and the flavours that unite us as Nigerians and Africans.
“Together with Gino, I am honoured to take on this historic feat, and I invite everyone to come, share in the moment, and witness history being made in the name of passion, culture, and great food”, the statement quoted Baci to have said.
Hilda Baci, who gained global recognition in 2023 after breaking the Guinness World Record for the longest cooking marathon by an individual, has become a symbol of Nigerian culinary excellence.
Her latest attempt continues the growing trend of Nigerians seeking to break world records in diverse fields, showcasing creativity, resilience, and national pride.
The planned record-breaking event is expected to boost Nigeria’s cultural profile while reinforcing the country’s claim to culinary supremacy in the Jollof debate.
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