Social activist, Aisha Yesufu, has urged opposition leaders Peter Obi and Atiku Abubakar to adopt practical campaign strategies that address the economic realities confronting many Nigerians ahead of the 2027 general elections.
Yesufu gave the advice in a post shared on her 𝕏 (formerly Twitter) account on Thursday, where she stressed that the worsening economic hardship across the country has forced many citizens to prioritise survival over political rhetoric.
According to the activist, widespread poverty has significantly influenced how citizens respond to political messages, making material support and immediate relief more meaningful to many voters.
She argued that the current economic situation has left many Nigerians struggling to meet basic needs, particularly with rising food prices.
Yesufu said the situation had been worsened by policies that, in her view, had stripped citizens of their financial capacity.
“Citizens were deliberately impoverished, monies taken away from their pockets and food made expensive so that little tokens will matter to them,” she wrote.
The activist further advised opposition parties to tailor their campaign messages in ways that resonate with the everyday struggles of Nigerians.
According to her, political actors seeking support from voters must understand the urgent realities faced by citizens.
“As we go into the 2027 election, the opposition must campaign to the people in the language the people will understand,” she added.
Yesufu suggested that political campaigns should combine practical support with policy messaging to effectively connect with voters.
“For those who need bread, give them bread with your picture on it. For those who need policies, give them policy documents with your picture on it,” she said.
Yesufu also emphasised the psychological and social impact of hunger on citizens, noting that individuals struggling with basic needs may find it difficult to focus on policy debates or political arguments.
“A hungry man or woman cannot reason. He or she just wants the rumbling in their tummy to stop,” she wrote.
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