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PHOTOS: Blue Band Margarine Advertisement in Nigeria, circa 1966

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Around 1966, Drum Magazine—a popular lifestyle and entertainment magazine circulating in Nigeria and other parts of Africa—featured a notable advertisement for Blue Band Margarine.

This ad reflected the brand’s early marketing strategy during the post-independence era, when Nigeria’s consumer goods market was rapidly expanding.

Historical Context

Blue Band was already recognized as a household name for quality margarine and positioned itself as an essential ingredient for family meals and daily nutrition. Nigeria, only six years after independence, was experiencing urban growth and rising middle-class aspirations. Products like Blue Band became symbols of modernity and progress, appealing to households seeking convenience and wholesome meals.

Advertisement Features

Typical advertisements of this era, including the 1966 Blue Band feature, emphasized:

Visual Appeal: Bright colors and inviting illustrations or photography designed to capture attention on magazine stands.

Messaging: Copy that highlighted Blue Band’s creaminess, versatility, and contribution to healthy, modern home cooking.

Lifestyle Representation: Happy families and wholesome meals, reinforcing the idea of Blue Band as part of daily Nigerian life.

Cultural Significance

This vintage advertisement not only promoted a popular food product but also provides insight into how companies leveraged the optimism of post-independence Nigeria.

Brands like Blue Band reflected a move toward Western-style kitchens and modern culinary practices, symbolizing both aspiration and cultural adaptation during a transformative period in Nigeria’s history.

Source: Drum Magazine (Nigeria), circa 1966

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Oil nears $110 as Trump threatens strike in Iran

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Oil prices rose to $109.3 on Sunday amid the unending tension in the Middle East, data by Oilprice.com has shown.

This was as the United States President, Donald Trump, warned Iran that the “clock is ticking” after talks to bring the war to an end continued to stall.

From about $107 a barrel last week, oil prices continue to go higher, impacting the cost of refined petroleum products at the pump.

Recall that Trump had last week rejected the proposal by Iran to end the crisis and reopen the all-important Strait of Hormuz. Iran has remained in control of the strait since the war started in February, making oil transportation impossible.

On Sunday, Trump warned Iran to act fast or lose everything. “They better get moving FAST, or there won’t be anything left of them. TIME IS OF THE ESSENCE!” he wrote on his Truth Social platform.

The BBC reports that the message came as the president was due to speak with Israeli Prime Minister Benjamin Netanyahu on Sunday.

Trump warned earlier that the ceasefire agreed with Iran was on “massive life support” after rejecting Tehran’s demands to end the war.

Trump had labelled the Iranian response to US proposals “totally unacceptable”.

An Iranian foreign ministry spokesperson, Esmail Baghaei, insisted the response was “responsible” and “generous”.

According to Iran’s semi-official Tasnim news agency, it includes an immediate end to the war on all fronts, a reference to the continued Israeli attacks against Iran-supported Hezbollah in Lebanon, a halt to the US naval blockade of Iranian ports, and guarantees of no further attacks on Iran.

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It also reportedly includes a demand for compensation for war damage and an emphasis on Iranian sovereignty over the Strait of Hormuz.

Trump said Chinese President Xi Jinping had agreed Tehran must reopen the Strait of Hormuz, though China gave no indication it would weigh in.

Iranian Foreign Minister Seyyed Abbas Araghchi stated that the Strait of Hormuz remains open to commercial traffic, but ships must cooperate with the Iranian Navy and the authorities while navigating the region.

About 30 Chinese vessels transited the strait on Wednesday.

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Lagos bans petroleum tankers from transporting edible oil

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The Lagos State Government has banned the use of petroleum tankers in the transportation and distribution of edible oil as part of efforts to strengthen food safety, hygiene, and compliance standards across the sector.

The restriction forms part of a broader regulatory framework introduced through a Memorandum of Understanding (MoU) signed between the Lagos State Consumer Protection Agency (LASCOPA) and major stakeholders in the edible oil transportation chain.

The agreement involves the Marketers and Sellers of Edible Oil Association of Nigeria (MASEON), the Nigerian Association of Road Transport Owners (NARTO), and the Association of Edible Oil Tanker Drivers of Nigeria under the National Union of Edible Oil Tanker Drivers of Nigeria (ETD/NUEOTDN).

In a statement issued on Friday, LASCOPA said the move was aimed at stopping the use of tankers previously deployed for petroleum and hazardous substances in the transportation of edible oil.

The agency warned that the practice exposes consumers to serious health risks caused by possible contamination from chemical residues left in fuel tankers.

“The key objectives of the agreement include ensuring that tankers designated for edible oil transportation are used exclusively for that purpose; preventing the use of edible oil tankers for petroleum products and hazardous substances,” the statement read.

According to the agency, the MoU introduces a strict compliance framework mandating the exclusive use of food-grade certified tankers for edible oil transportation.

LASCOPA said the framework would also strengthen hygiene standards, improve traceability, and enhance operational monitoring within the edible oil distribution chain.

The agency added that stakeholders have committed to implementing tanker registration and identification systems, periodic inspections, random spot checks, laboratory testing of edible oil samples, and joint enforcement operations to ensure full compliance.

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It further stated that enforcement activities would be intensified under the Lagos State Consumer Protection Agency Law, 2025.

“Stakeholders are committed to tanker registration, identification systems, periodic inspections, random spot checks, laboratory testing of edible oil samples, and joint enforcement operations to ensure compliance,” the statement added.

LASCOPA also said it would step up monitoring activities and investigate consumer complaints as part of efforts to protect public health and improve consumer confidence in food transportation standards across Lagos State.

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NNPC urged to revive refineries after Dangote snub

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The National Publicity Secretary of the Independent Petroleum Marketers Association of Nigeria, Chinedu Ukadike, has tackled the Nigerian National Petroleum Company Limited (NNPC) over its attempt to increase its stake in the Dangote Petroleum Refinery despite the poor state of government-owned refineries.

Ukadike stated this while reacting to comments by the President of the Dangote Group, Aliko Dangote, that the refinery rejected requests by the NNPC to increase its 7.25 per cent stake in the $20bn facility.

Dangote had disclosed this during an interview with the Chief Executive Officer of the Norwegian Sovereign Wealth Fund, Nicolai Tangen, monitored by our correspondents on Wednesday.

Reacting to the development, Ukadike questioned why the national oil company was seeking to invest more funds in the privately-owned refinery when the Port Harcourt, Warri, and Kaduna refineries under its control had remained largely inactive despite billions of dollars spent on rehabilitation.

“Why is NNPC trying to invest money in the Dangote refinery when it has three refineries that are not working? Why is NNPC not investing that money in those ones?” Ukadike asked.

He added, “The NNPC did not revive our refineries, but they want to look for where the refinery is already working to put money into it. Does that make sense?”

The IPMAN spokesman said Dangote had the right to reject the offer from the NNPC if he considered it unsuitable for his business interests.

“If Dangote refused to sell more stakes to NNPC, he must have his reasons. Dangote is a businessman. He doesn’t want issues, unnecessary crises, and nepotism. He knows what he wants, and I also think he has enough cash to fund his business,” he stated.

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Ukadike further urged the national oil company to focus on reviving critical oil infrastructure across the country instead of pursuing additional ownership of the refinery. “The NNPC should repair the pipelines and revive the refineries instead of eyeing the Dangote refinery,” he said.

Dangote had stated during the interview that the NNPC was interested in acquiring more shares in the refinery after previously purchasing a 7.25 per cent stake for $1bn in 2021. According to him, the request was rejected because the company planned to list the refinery publicly and allow more Nigerians to own shares in the project.

“The other biggest risk is government inconsistencies in policies, and we are addressing that one because if you look at our refinery, the national oil company already owns 7.25 per cent, and they are trying to buy more. We are the ones that said no; we want to now spread it and have everybody be part of it,” Dangote said.

The NNPC had initially planned to acquire a 20 per cent stake in the refinery, but later reduced its ownership to 7.25 per cent after failing to pay the balance before the June 2024 deadline.

Dangote had explained this in 2024, saying, “The agreement was actually 20 per cent, which we had with NNPC, and they did not pay the balance of the money up until last year; then we gave them another extension up until June (2024), and they said that they would remain where they had already paid, which is 7.2 per cent. So NNPC owns only 7.2 per cent, not 20 per cent.”

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However, a stakeholder in the petroleum sector who pleaded for anonymity because of the sensitivity of the matter held that the interest of the nation is well served by NNPC having a 20 per cent stake in the Dangote refinery.

“I think Nigeria is better served by NNPC being a shareholder. If NNPC could have taken 20 per cent of that refinery, Nigeria as a country would be better served,” the stakeholder said.

According to him, the fact that the NNPC failed to get the 20 per cent take before does not mean it could not get it again. He said Dangote refused NNPC’s offer because he wants to remain in control.

“You know Dangote is planning to value his company at $50bn. I think he’s going to sell 10 per cent only, so he remains in control, making a lot of money for himself. Selling only 10 per cent means he has 90 per cent. If NNPC were there with 20 per cent, then NNPC would have two directors. These two directors would have some say,” he said.

The stakeholder added that such an important asset cannot exist in a country without the government’s involvement.

“You can’t have such a big asset in the country, and then the government or the government’s agent has no say in the decisions of that company. It can’t happen. It’s wrong. I’m not saying the government must have a say in all the big companies, but in a company that is so big that it can influence whether the sun rises or falls in that country, the government must have a say.

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“The refinery is big. In any case, NNPC is also the supplier of last resort. It’s the national oil company. That has some meaning. I think that in the best interest of the country, if we all agree that Dangote is too big to fail, then it means that Nigerians as a people need to be inside the Dangote refinery to make sure it does not fail,” the operator said.

Meanwhile, a senior official of the NNPC said the NNPC is proud of its current stake in the Dangote refinery.

“The NNPC is proud and happy that we own a 7.2 per cent stake in Dangote. And whatever we own as a stake in Dangote as a national oil company is on behalf of the entire Nigeria. So, when the opportunity presents itself in the long term, yes.

“But right now, we are proud of the 7.2 per cent stake we own in the Dangote refinery. Apart from that, the quality and level of collaboration that is currently going on between NNPC and Dangote is in the interest of the entire Nigeria,” the official said, begging not to be mentioned because he was not authorised to speak on the matter.

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