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Jim Iyke – Divorce doesn’t stop me from being a good father

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Actor James Ikechukwu, popularly known as Jim Iyke, talks to NAOMI CHIMA about his career, family and other issues

Tell us a bit about your background.

To start with, about 70 per cent of what you read online about me is false, and mostly from unreliable sources. My academic background is in Banking and Finance, and Psychology. I studied at the University of Jos, and before that, Federal Government College, Kwali, Abuja. Over the years, I have broadened my path. I am deeply invested in personal development, and my greatest education has come from unveiling myself as a student of the world.

How did you end up as an actor?

For most people, their field of study doesn’t usually align with their eventual career. Life is really a journey of self-discovery. Along the way, you find your true passion, as opposed to your parents’ dreams for you. For those of us from Eastern Nigeria, parents usually set the course of our journies right from childhood. By the time you’re three or four years old, they’ve already decided who will be a lawyer, doctor, or businessman.

Somewhere along the line, you realise that you’ve been living your parents’ dreams, not yours. Those who follow that path to the end are often not the happiest, because they discover too late that their true calling lies elsewhere. You could even be financially successful, but still feel a deep emptiness that no amount of money can fill.

For me, things shifted unexpectedly. One day, a friend and I were broke and looking for money to buy a few bottles of beer. Then, we heard about an audition. We decided to go, thinking we’d just get cameo roles and head to the lounge. But in the middle of it, I had a moment of epiphany. I thought: “this is what I want to do for the rest of my life”.

I didn’t come from an entertainment background. My family members were traders, businessmen, scientists and politicians; but never entertainers. Choosing acting was seen as a taboo— a waste of life. But I stuck to my guns. At that point, rebellion was necessary. I had done everything they wanted, including graduating early. I told them (parents) to give me a year or two to explore acting, then return for my Master’s and PhD.

Suffice it to say, I never went back. What was supposed to be a quick look became a lifelong pursuit.

How has acting influenced the course of your life?

People often warned that acting was a hopeless pursuit, because there was no financial stability, or job security. Their logic was sound, but I couldn’t let it go. My counter-argument was simple: Give me a chance.

My father instilled in me survival skills, including a pursuit of knowledge, self-confidence and accountability, which are foundations for success in any field. I believed acting would not be different. But, when our relationship deteriorated over my choice, I was kicked out (of the house). That became fuel for me to prove them wrong.

Eventually, when things began to turn around, we revisited the conversation. I told him my agenda was clear: I just needed his blessing. Reluctantly, he gave it, and taught me the importance of financial literacy and delayed gratification. He said if I mastered those, it wouldn’t matter what career I chose, I’d already be 50 per cent ahead.

What about your mum, how much support did you get from her?

My mum was the anchor of my dreams. Sadly, she’s no longer with us. Nothing rivals a mother’s intuition; she is irreplaceable.

When conflict arose between the two men she loved most—her husband and her only son—she took a remarkable approach. Instead of taking sides, she let things play out, trusting each of us to do the right thing. I will always be grateful to her for believing in me when I had nothing to show for it, and for giving me the emotional support I needed.

Later, when I became successful, she was also the one who kept me grounded. She reminded me: It’s the decisions you take now that will shape the next generation. Choose carefully. Her influence on me is immeasurable.

As the only son of your family, how did growing up among sisters shape you?

Growing up with women can shape you in two ways—you either become extremely tough or extremely soft. You can probably tell which side I fall on. I fought many battles, often defending my sisters, until one day my father’s boss warned him: “Train this boy; he’ll get badly hurt one day. He must learn the principle of standing alone.”

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That advice led me into early boxing and taekwondo, which taught me discipline, emotional control, and self-defense. At home, I wasn’t even allowed in the kitchen. That was part of the Eastern cultural belief system. My biggest regret today is not learning to cook.

When I left home, that became a real problem. I had to rely on others, sometimes even begging women to cook for me. Who knows what was put in my food (laughs) So, I always advise people to teach their sons how to cook. It’s a vital life skill every man should have.

You’ve played a range of characters over the years. What influences the choice of roles you take on?

I believe an actor should be open to interpreting a wide range of characters. In early Hollywood, typecasting was a thing, but thankfully, that era has passed. Interestingly, 90 per cent of the laurels and trophies I’ve received came from “nice guy” roles; not violent ones. People often assume we (actors) are the roles we play, but they rarely see the sensitive side— the deep person who can hold conversations on any subject under the sun.

My choices are influenced by my belief system, which is deeply rooted in God and fortified by my upbringing. When you play a character so well that people believe there’s a piece of you in it, that’s when you’ve truly succeeded as an actor.

What influenced the title of your latest movie, ‘Sin’?

The title is deliberate. Sin reflects the current global state of affairs. If anyone has ever wondered what “Sodom and Gomorrah” looked like, look around; we’re living in it. Everything described in that era is happening again.

We often sweep these things under the rug because we’re busy chasing dreams, watching football, or binging Netflix. But right before our eyes, there are drug epidemics, social experiments like lockdowns, and moral chaos.

Sin is a satire, a mirror to the life we live but refuse to confront. I don’t want to make slapstick films that only release dopamine. I want to create films that make you think, shift paradigms, and spark conversations about the order of life we exist in. It is an eye-opener. It hasn’t left the top three spot on Amazon Prime, and I’m very proud of that. It was a three-month production shot across three countries.

What advice do you have for young men who admire your craft?

Don’t look at Jim Iyke; look at yourself. To replicate another man’s journey is the wrong road to take. Everyone’s path is different. My successes, failures, and discoveries are not yours.

When I emulate, I don’t look at the person; I look at the substance of their life. Some pursue acting to feed their families, some see it as a divine calling, others as a stepping stone. Whatever it is, find your truth. Do it for the right reasons, because when everything else fails, it’s that truth that will sustain you.

Do you have any plans to revive your music career?

Doing music was a regrettable experience; not in a bitter way, but in a humbling one. At that point in my life, it was just fun. 2Baba and I had a great time with it. For me, it was a dare, a phase when I thought I could do anything.

God allowed it, but He also humbled me. I could have built a career from it, but I would have ended up as one of those mediocre acts still stumbling along because their early hits were just good enough to keep them afloat. That’s not me. I know my limits.

I don’t live with regrets though; only lessons and triumphs. Music gave me a glimpse into another world, and I enjoyed it. But when the fever calmed, I knew it was time to return to what I díd best.

Will I ever be a music executive? Absolutely. No experience is wasted. I can sign an act today, and no one would tell me I don’t understand the business.

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You’ve often spoken about your experience at the Synagogue where you seemingly fell into a trance. Looking back now, how does that experience make you feel?

I don’t want to dwell on that, and I’ll tell you why. It came with so much pain and disappointment. I only went there for my mother, and she has since passed.

Life gives us highs and lows. When you pass through your lows, you take the lesson, put it in a box, and tuck it away in your mental archive as a path never to walk again. Bringing it up now only stirs despair and bitterness. And my mother— the reason I went there— would never want me to live in that space.

Even the person I once felt antagonism toward is gone as well. So, what’s the point of holding on? I’ve let it go.

How would you describe your relationship with Gideon Okeke, who has constantly called you out online?

I don’t acknowledge it as a problem. If I ever recognise it as one, I’ll solve it. I don’t waste energy on things that don’t concern me. If anyone wants resolution in a place of logic and manhood, I’ll be there. I’ll state my grievances; listen, and resolve it. But I will never meet anyone in the court of public opinion. That space is a circus. It’s for entertainment, and I am not wired to be entertainment. I leave that to clowns.

Your message to Kate Henshaw on her birthday recently caused a buzz on social media. Why did you write it?

I have never looked at life the “normal” way. I live and express myself intensely; whether in laughter, friendship, love, or even hate. My ode to Kate was exactly that: an honest expression to someone I’ve known for over half my life. As a teenager, when I was hungry, she gave me money for food, made sure I got home safely, and guided me. She’s more than a friend; she’s a big sister and someone very special. Why would I not celebrate her?

Two hundred people read that poem. One hundred and seventy found it offensive or disrespectful. But the one person it was written for came online, hugged me electronically, blessed me, then called me for an hour-long conversation. I also sent her a beautiful gift; one many of my critics may never receive in their lifetime. So tell me, why should those 170 people matter? Too many people waste energy trying to be liked by strangers who don’t count. I don’t. I’ve been misunderstood all my life; why should it bother me now? I’ll keep doing what I want, whether it’s writing for Kate or penning a similar piece to the president tomorrow. Those who matter will understand; the rest need to upgrade their brain cells.

How long did it take to pen that “ode”?

Fifteen minutes. Writing is one of my strongest skills, perhaps even greater than my acting. It’s always been a deep passion, though acting took the spotlight. Yes, people often misunderstand my writing, but I no longer care. In the past, maybe it bothered me. Now, if anyone misinterprets my expression, I don’t owe them clarification.

How has your role as a father affected your life, career and relationships?

I am what you’d call an unorthodox father. I stand between the strictness of our fathers’ generation and the overly soft style of today. My children are not afraid of me in a way that prevents them from being open. I’m their father, friend, and sometimes big brother; but they also know that parenting is not a democracy. Leadership sometimes requires dictatorship.

Our parents were dictators, and we turned out resilient, able to face hardship. On the flip side, this modern overindulgent style has raised a generation that crumbles at the slightest adversity. My duty is to instill independence, resilience, and survival instincts. But, also compassion, emotional intelligence, and respect. That balance cannot come from one parent alone. That’s why I believe neither single mothers nor single fathers are fully equipped to raise complete men. Both masculine and feminine energies are needed for balance.

As a divorcee, how do you ensure that your children get that balance?

Divorce doesn’t change my role. Children don’t listen to words; they copy actions. My son mirrors me— how I dress, sit and even speak. That’s why I’m deliberate about the life I live. I avoid unnecessary drama in the media because I know he will soon access everything I’ve ever done. I want him to see a man of restraint, not a man consumed by battles.

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Sure, I could respond to insults online or match words with words; even break bones if I wanted to. But I don’t. I’m accountable to someone greater now— my son. He must look at me and see a man who won the war, not someone distracted by petty fights. My parenting order is simple: presence, example, sacrifice, and resilience without excuses.

Do you have plans to remarry?

No. I’m very clear about this: I took full responsibility for that union. She’s a great person, and I’m a great guy. But marriage and fame together are tough, so you must be intentional. Sadly, ours happened at my lowest point; just after I lost the most important person in my life (my mother). There were cultural differences and racial tensions; not just from strangers but sometimes even within the family structure. It drained me.

Eventually, the marriage ended, but we stayed friends. Today, we’ve built something rare— a great post-divorce family. My ex still picks me up from the airport sometimes, even with her new partner, and comes to me for advice. That’s intentional, because our child didn’t choose to be born. He deserves stability.

Don’t you get jealous or bitter seeing her with someone else?

No. Bitterness is useless. If I cut her off completely, she could end up with someone who mistreats my son, and that would haunt me forever. But her partner is a good man. Instead of jealousy, I see my son as blessed with two fathers.

We have different parenting styles. Her partner is a pleaser; the easy-going liberal type. I’m the disciplinarian; the one who teaches resilience and perspective as a successful black man navigating the world. Together, my son gets balance. He’s one of the happiest, most grounded kids I know.

What’s your favourite food?

My taste is global. I have lived in four countries and picked favourites everywhere. It changes constantly, so I can’t pin down just one.

How do you ease stress and relax?

God. Worship is my sanctuary. While others party on weekends, I play gospel music and roll on the floor asking for mercy. That’s my happy place— giving thanks to the One who brought me out of tunnels and defended me when I couldn’t defend myself.

After that, I love travelling. At the age of 26, I backpacked across 15 countries in Europe with a Swedish-German partner.

Having travelled widely, what changes do you think Nollywood needs at this stage of its evolution?

Consensus. Right now, the YouTube culture has everyone chasing their own corner with mixed-quality content. It’s chaotic. Worse, Netflix and Amazon have pulled back because of our missteps, and that should alarm us. Every five years, Nollywood finds itself back at square one.

What we need is government support. Look at California (United States): they invested in talent, created protective laws, and now, their creative industry is one of the richest in the world. Nigeria must invest in human resources, not just oil. Entertainment already contributes massively to GDP, so why ignore it? With AI, green energy, and alternative tech rising, we can’t afford to lag behind. What we need is structure, policy and vision.

What are you most grateful for?

Life itself. I don’t question where the wind blows me, because I trust my Maker. Place me anywhere, I will excel; not because of humans, but because of God.

What influences your fashion choice?

My fashion is drip, sense, swag; whatever you want to call it. However, style is different; you’re born with it. I got mine from my dad and his Lebanese business partner. Both were sharp dressers. Fashion can be bought with money, but style is innate.

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Frank Edoho and estranged wife spill dirty extra-marital secrets

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Popular television host and media personality, Frank Edoho, has fired back at allegations of infidelity and financial irresponsibility levelled against him by his estranged wife, Sandra Onyenucheya, amid the messy online fallout trailing their failed marriage.

Speaking on the controversy after Sandra publicly accused him of cheating, emotional abuse and abandoning his responsibilities as a father, Edoho claimed that her alleged relationship with singer, Chike, was one of the final straws that led to the collapse of the marriage.

According to him, he initially attempted to salvage the relationship for the sake of their children despite allegedly discovering evidence of an affair between Sandra and the singer.

“Since December 2022 till January last year (2025), that news that came out is very true. I approached that stupid guy because this is my second marriage. I asked him if he knew who I was and he was shaking like a leaf. I asked him what he was doing with my wife. He had a serious girlfriend he was engaged to, Precious.

“I told him that if my wife was stupid enough to cheat on her husband, why would he encourage it? He said, ‘Is that what she told you?’ and I told him I have the recordings of him talking to my wife. I told him I have two boys with this woman and I want to raise them. Leave this woman alone and maybe, she will come to her senses. I will overlook it and take one for my sons but they continued,” he said.

Edoho further alleged that Sandra actively encouraged the relationship with the singer despite his efforts to preserve the marriage.

“In the audio, she was the one encouraging the guy. I don’t know what I did to deserve that. I sent her to school in 2010 and 2011 and I said she should do a business. We settled for interior design, and I found her first carpenter for her. I raised everything and studied interior design photography because of her for four years.

“I was doing all that for my wife until I raised her to the point that trouble started. She felt she was big and started an affair with this guy,” he added.

The veteran broadcaster also revealed that there was a period he walked away from the marriage for about three months before Sandra persuaded him to return.

Speaking further on the divorce proceedings, Edoho claimed Sandra initiated legal action after discovering that he had moved on emotionally.

“There was a point when she saw that I had moved on and she saw me with a beautiful girl and she took me to court that she wants a divorce. It was just like anger.

“She was asking me to pay her N4m every month for the children’s upkeep and I said that it’s not happening. When I brought my evidence to court, the judge just said please, you know there are children involved,” he said.

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He also stated that he will release evidences to back up his claims. He explained that he had used a technology to secretly record her calls with Chike after she promised to not return. In some of the audios which leaked online, Sandra admitted that the divorce was not Edoho’s fault.

Meanwhile, in an earlier call with Saturday Beats, Edoho had declined further public engagement over the controversies trailing the collapse of the second marriage

He had said, “I am not going to grant any interview because what is the gain for me in talking to PUNCH about my life?” he said.

The media personality also reacted briefly to claims made by his estranged wife regarding allegations of infidelity and financial responsibility during their marriage. Laughing off the claims, he said, “Indeed. And I left her two years ago and she is still sponsoring. Don’t worry, let people have that perspective.”

One X user identified as Danny of Owerri stirred further conversations when he pointed out that singer, Chike, had an affair with Edoho’s estranged wife.

“But why would Chike sleep with Frank Edoho’s wife. Why? I use to see Chike as a responsible guy,” the user wrote.

Reacting to the outpouring of sympathy from fans, Edoho revealed that he and Sandra had already been separated for almost two years before the current online uproar.

“I truly appreciate the empathy. While I understand that the public is only just becoming aware of this chapter, I have lived through it privately for quite some time now(almost 2 years) and have since made peace with it emotionally,” he stated.

Meanwhile, social media users continued to dissect online activities involving Sandra and Chike after both parties shared the same love themed song on Friday. The song, titled, “You’re The Closest To Heaven,” by an Australian singer, sparked speculation among fans who interpreted the posts as subtle messaging amid the controversy.

Attention also shifted to an earlier interview granted by Chike on The Unpack Podcast hosted by NAY, where the singer spoke about his preference for older women in relationships.

As conversations intensified online, Sandra also took to her Instagram page on Thursday, May 15, 2026, to share her side of the story in a lengthy post titled, “Surviving A Bitch Ass Nigga, Frank Edoho.”

In the post, she accused Edoho of infidelity, emotional abuse, neglect and financial irresponsibility during their marriage.

“Choosing to remain silent may give mixed signals to the narrative that a sadist and narcissist peddles, making everyone believe he is a victim.

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“Choosing to marry a man, raising our beautiful kids, single handedly building and growing a successful design business and giving myself wholly, undiluted and faithful through and through!

“Until you decided that while I am pregnant with our first child, you would rather have a prolonged affair that lasted years with an actress, Mbong Amata amongst other women.

“Where do I even begin? The nights crying on the floor begging that you see me, with you walking out and not returning for days!”

She further alleged that Edoho discouraged her from keeping their second child and accused him of abandoning his responsibilities as a father.

“Or the days you tormented me to abort our second child because you were in numerous relationships and not ready to be a father?!

“Throughout the emotional, physiological, mental and physical torture and abuse, I stayed committed, faithful, shielding you, carrying like egg. But you are a shell. Washed up and dried out. You live for validation of the Internet. So enjoy your 10 seconds of pity party.

“A dead beat! That is exactly what you are. I singlehandedly sponsored your lavish lifestyle.

“I singlehandedly paid all your bills, the trips, business class tickets, 5 star hotels, luxury trips, all the home bills including that of the other children from your previously failed marriage. I took your mum abroad to the United States, and she lived in my parent’s home for years! I tried to cover you.

“Have you ever paid school fees? Have you ever? All you did was abuse the financial access you had to my funds. Squandering my money on prostitutes and loose women.”

Sandra also named and tagged several women she alleged Edoho was romantically involved with during their marriage.

“So many numerous transactions in Lekki hotels, air bnb, lounges and bars. Sold my property without my permission for chicken change and still squandered the earnings from it within one week! On different girls. Documented evidence dey! Chai!

“Disappearing for weeks on end! With loose women and whores like Adaeze Ugboaja at The Hardrock Cafe, or is it Tega Dominic @its_tegadominic the BBNaija girl, or is it Amaka Okeke @diaryofalionqueen, whom you claimed you were trying to get endorsement and sponsorship for Who Wants To Be A Millionaire who you brought into our home to sleep with on our matrimonial bed?

“Or is it the smelling prostitutes whom you led into our home? Where I had to video record you escorting her to the gate! Or is it the whore you had on your Snapchat frolicking in her bikini snapping with your own phone while you were there blowing kisses to her?”

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Explaining why she eventually walked away from the marriage, Sandra maintained that she remained faithful throughout the relationship but eventually decided to prioritise herself and her wellbeing.

“Where do I start? Where do I begin?

“I was a great wife, a faithful wife to the core.

“But a time comes when a woman must choose herself. I chose myself and walked away, filed for divorce too. As an adult woman, I am free to be friends with and date whomever I please. Please, move on with your life. To family and friends who have walked this journey with me and know the truth, thank you for your prayers and support,” she added.

Meanwhile, the women she called out debunked having any form of romantic relationship with Edoho.

Debunking the allegations, Okeke wrote on Instagram, “Over the past few hours, my name has been wrongly linked to false and baseless allegations currently circulating online.

For clarity, Frank Edoho and I met in 2024 on strictly business related matters and only became good friends in May 2025 when he was dealing with a personal matter which I will not bring up here for privacy reasons. Any narrative beyond this is completely untrue.

I am deeply disappointed to see my name attached to narratives that are malicious, baseless, and entirely inaccurate.

I kindly ask that people refrain from spreading unverified claims that may harm individuals, families, and reputations.

I remain focused on my work and will not be engaging further on this matter. My legal team have been informed accordingly and will take action in due course. Thank you to everyone who has reached out with support.”

Tega Dominic also posted a cryptic message on Instagram: “It’s all cap,” she wrote.

Sandra Onyenucheya is a Nigerian entrepreneur and interior designer known for her luxury interior brand, Vivabella Designs and VivabellaHome. Through her social media pages, she frequently shares projects, luxury home inspirations and travels across different countries in search of premium interior pieces and designs.

Edoho, on the other hand, remains one of Nigeria’s most recognisable television personalities. He gained widespread fame as the host of the Nigerian edition of Who Wants To Be A Millionaire and has also worked in broadcasting, events hosting and media production for decades.

This is not Edoho’s first failed marriage. Before his union with Sandra, he was married to broadcaster, Katherine Obiang. The marriage produced children before the couple eventually separated years ago. Their split also generated public attention at the time, though both parties later moved on with their lives privately.

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“I crossed Seme border on foot”, Dele Momodu recalls exile ordeal

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CEO and publisher of Ovation International Magazine, Dele Momodu, has given an account of his flight from Nigeria during the Sani Abacha military era.

He described crossing into Cotonou on foot in the early hours of the morning and weeping twice, once leaving his infant son behind, and again upon arriving in Benin Republic with no certainty of survival.

Momodu spoke on Morayo Afolabi-Brown’s programme, the Morayo Show on Wednesday, reflecting on what the experience cost him and what it ultimately produced.

He said his first son was less than a year old and lying beside his wife when he left, and that the weight of the moment was almost unbearable.

“The morning I was leaving, my first son was less than one year old. He was just lying beside my wife and I was looking at this innocent child and I was crying,” Momodu said.

He said he then made his way across the border alone and on foot, with no guarantee of what awaited him.

“I travelled by foot through the Seme border into Cotonou very early in the morning,” he said.

The grief did not stop there. He said arriving in Cotonou brought a fresh wave of uncertainty rather than relief.

“When I got to Cotonou, I started crying again because I wasn’t sure, where am I going? When will I get there? Will I get there? When will I come back? Will I come alive?

“I had this stream of consciousness, as we put it in literature, and it was just going through my mind,” Momodu said.

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He said the exile, which lasted from 1995 to 1998, had ultimately shaped everything that followed, including the founding of Ovation magazine and his decades of involvement in Nigerian public life.

“If I had not gone on that journey, there will be no Ovation today,” he said.

Momodu, who holds a bachelor’s degree in Yoruba and a master’s degree in English literature from Obafemi Awolowo University, said he drew on that period whenever people questioned his commitment to Nigeria’s democratic project.

He noted that he had shared the exile experience with Tinubu, the same man he now opposed in the political arena, but that the ordeal had not softened his conviction that Nigeria needed genuine opposition.

“I was in exile from 1995 to 1998 and I know what we went through. But I refused to join APC only for one reason, we must maintain that democracy which we suffered for,” he said.

Momodu added that hardship was not new to him, disclosing that he lost his father at 13 and began working odd jobs and teaching in his village before eventually rising to national prominence.

“That’s how I rose to where I am today,” he said.

Momodu had fled Nigeria on 22 July 1995, after his wife received a tip-off that security operatives were looking for him.

He had been accused of being one of the brains behind Radio Freedom, a pirate radio station that later became Radio Kudirat.

The accusation was tied to his open support for MKO Abiola, the presumed winner of the annulled June 12, 1993 presidential election, and his pro-democracy activities under the Abacha regime.

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From Cotonou, he made his way through Togo and Ghana before eventually reaching the United Kingdom, where he remained for three years.

While in London, he collaborated with fellow NADECO exiles including Bola Tinubu, working to publicise the regime’s human rights abuses and advance the cause of restoring civilian rule. It was during this period, in April 1996, that he founded Ovation International.

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Guinness World Record reacts to BBNaija Queen’s bread-inspired outfit at the 12th AMVCA

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Former Big Brother Naija housemate, Queen Mercy Atang, may be heading for a global record conversation after Guinness World Records reacted to her viral bread-inspired outfit worn at the 12th edition of the Africa Magic Viewers’ Choice Awards.

In a video shared on her Instagram page on Sunday, Guinness World Records reacted in the comment section saying, “Well, we do have a record for the largest cake dress … hmmm.”

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

Reacting to the comment, the reality star wrote, “Hello @guinnessworldrecords, I see you in the comment section”

The development has further amplified conversations around her unconventional AMVCA appearance, which has continued to dominate social media and fashion discussions days after the event.

According to Guinness World Records, the current record for the world’s largest wearable cake dress stands at 131.15kg (289lb 13oz).

The record was achieved by Natasha Coline Kim Fah Lee Fokas of SweetyCakes GmbH in Bern, Switzerland, on January 15, 2023.

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

Queen’s bread-themed costume had earlier sparked widespread reactions online after she appeared on the AMVCA red carpet dressed in an outfit designed to resemble loaves of bread, complete with a matching prop.

Explaining the inspiration behind the look, Queen said the outfit reflected her entrepreneurial journey in the food business.

“AMVCA 2026 ready. I come as an entrepreneur who runs a bread EMPIRE,” she wrote at the time, referencing her bakery brand.

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

On Monday, the reality star also proposed the introduction of a special entrepreneurs-focused event at the AMVCA.

In an open letter addressed to MultiChoice Group and Africa Magic, she wrote, “Just a thought, since we already have the AMVCA Cultural Day and other special events before the main award night, would it be possible to create a special night dedicated to entrepreneurs in Nigeria to showcase their brands, creativity, and impact?

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“Imagine AMVCA Nigerian Entrepreneurs Night. Massive, classy, and inspiring.”

The bread dress has since attracted international attention, with foreign fashion influencers and media platforms reportedly discussing the concept.

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

The trend has also inspired several entrepreneurs online, many of whom have used AI-generated designs to recreate brand-themed outfits and AMVCA-inspired fashion concepts.

While some Nigerians criticised the outfit as excessive, others, including PR and branding experts, described it as a strategic marketing move that successfully drew global attention to her business.

PUNCH Online had earlier reported that Queen’s appearance at the AMVCA generated mixed reactions, with videos from the red carpet showing her adjusting the elaborate outfit while interacting with guests and posing for photographs.

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