1. Early life & education
Born on 1 October 1972, and hails from Okemesi in Ekiti State, Nigeria.
He obtained a Diploma in Journalism from the Nigerian Institute of Journalism (NIJ), Ogba, Lagos.
His roots are in Ekiti State and he appears to have built his career largely between media and politics in that region before moving into federal-level communications.
2. Career in media and communications
Lere Olayinka has accumulated over 20 years of experience in journalism, public relations and media management. Some key milestones:
Publisher & Editor-in-Chief, of Class Magazine (2003–2007).
Media Adviser to the Minister of State for Works (in 2018).
Director-General of the Broadcasting Service of Ekiti State (2014–2018).
Special Assistant on Public Communications to the Governor of Ekiti State (2014–2018).
CEO of Our Peoples FM, Ado-Ekiti (2018 to date).
Publisher of Wazobia Reporters Online.
These roles reflect a strong mix of media management, government communication, and political-operational experience.
3. Recent Appointment
In November 2024, Lere Olayinka was appointed as Senior Special Assistant (SSA) on Public Communication and Social Media to the Nyesom Wike, Minister of the Federal Capital Territory (FCT).
Key points about this role:
He is responsible for developing communication strategies to raise public awareness of government activities and strengthen public-engagement for the FCT Administration.
The appointment highlights his elevation from state level (Ekiti) into a significant federal communications role.
4. Political alignment & influence
He is widely recognised as a close associate of former Ekiti State Governor Ayodele Fayose.
Fayose publicly celebrated Olayinka on his birthday, praising his loyalty, rise from humble beginnings, and relevance in media and politics.
His appointment by Wike suggests that his network and media‐communications experience are valued in federal political circles, particularly in the ruling party alliances and government communications apparatus.
5. Significance & strengths
Lere Olayinka bridges media, public relations, and political communications in Nigeria. His career trajectory shows adaptability from magazine publishing to radio/online media, and from state government communications to federal level.
His Ekiti-based origin and roles give him regional credibility, while his federal appointment gives him national relevance.
For the FCT Administration, using someone with his credentials signals a push to modernise how government engages with citizens, especially via social media/new media.
6. Challenges & areas to watch
Being in a politically charged role (communications for the FCT) means expectations are high: transparency, timely messaging, managing reputational risks, etc.
His previous state-level base means navigating the complexities of federal communications (different stakeholders, national media, higher scrutiny) will require expansion of scope and scale.
Political affiliations (e.g., with Fayose) might shape how his independence or neutrality is viewed; in communication roles, perception matters highly.
7. Personal & background notes
He is married and has children.
His career indicates a trajectory from modest beginnings in Okemesi, Ekiti State, to national prominence. The tribute by Fayose underscores this narrative.
8. Why this matters
For anyone tracking Nigerian politics, media, or governance communications:
Lere Olayinka is a useful case of how media‐professionals transition into significant political/government roles.
His appointment is part of a broader trend of leveraging new media/social-media expertise in government communication.
His regional background (Ekiti) ties into South-West Nigerian political dynamics, and his federal role touches on the national narrative.
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