Lifestyle
GehGeh – Only ladies living off men feel threatened by my videos
Social media personality Ojaigho Prosper, popularly known as GehGeh, has 2.7 million followers on TikTok and 936,000 on Instagram. He speaks on his journey as a content creator with Oghenovo Egodo-Michael
What can you tell us about your background?
I hail from Uwheru in Ughelli North, Delta State, where I also had my primary education. I then moved to Warri, where I attended secondary school.
My father married two wives. My mother gave birth to nine children, while my stepmum had six kids. My father was a headmaster, while my mum was a farmer. If you think of their salaries in comparison with the children they had, you will see that things were tough.
What inspired you to start creating content?
I was just recording my content normally on WhatsApp. I then noticed that people were reacting to it. Before then, I had added a couple of people on my WhatsApp just to have more contacts and views. So, one guy reached out to me, saying that if I started to post these things on TikTok, people would be watching it. At that time, I wasn’t even on TikTok because people often said it was for women, so I felt there was nothing I should be doing there. After the guy mentioned it, I decided to give it a try. The first video I posted got about 50 comments, and that was the most comments any of my social media posts had at the time. After that video, I posted another one that was reposted by Instablog, and they described me as a ‘Young Financial Expert.’ Since then, I stuck with that niche. Before then, I was doing different things, including comedy videos.
I started creating content on YouTube around 2019, but I barely made videos. I started professionally after that guy gave me advice in 2023.
How were you able to carve a niche for yourself?
My videos have always been about personal experiences. I had been in other countries like Ghana as of 2017 hustling, and I was making a lot of money. I was able to save about N10m, but I came to Nigeria to spend the money. Sometimes, I wouldn’t even have transport fare to return (to Ghana). I later met one Igbo boy who had been in Ghana for about six years at the time, and he was still serving his master. When I met him, he said that was the year he would be settled by his boss with N600,000. It seemed very foolish to me.
After some years, when I returned from Ghana, things weren’t as good as before. I then reconnected with the same guy through Facebook and saw that he was doing well. I then realised that life is not about how much you are making but how much you are able to put to good use. I learnt that experience is better than capital. That boy didn’t have much money, but he had the experience to handle the one he had. Meanwhile, I had money but didn’t have the experience to handle it. That was one of my major inspirations to lecture people about finances. I then started seeing that people with similar experiences were connecting to what I was saying. Don Jazzy even posted one of my videos, and it was from there that other blogs posted it as well. After Don Jazzy reposted that video, people started booking private sessions with me. Then, I was charging N10,000 for a one-on-one session. After Don Jazzy posted my video, I increased the price to N30,000, and people continued paying for it. I posted another video to thank him, and he still posted the one where I appreciated him, and advised people to follow me on Instagram.
Tell us about your video that first went viral.
One of my early videos that gained attention was about why living in a rented apartment can be better than building a house. It focused on streetwise financial education, and when people saw that I was speaking from real-life experience rather than theory, the attention started increasing.
Do you see yourself pursuing formal education or training in this field at any point?
School doesn’t define me. If formal education were the core of what I do, it would undermine what I stand for. I’m not saying education is bad, but financially, you’ll find lecturers who studied business yet cannot set up businesses themselves. That’s because schools mostly teach theory, while real-life experience is often missing.
Why did you choose to make relationships between men and women your common point of discourse?
After sharing my financial advice, many young people—especially young men who could relate to my experiences—began to see me as someone they could look up to. During one-on-one sessions, a lot of them opened up about their struggles, and I realised that many were dealing with young women who were derailing their plans. That made me see how closely relationships and money are connected. The wrong partner can destroy everything one has worked hard for. Noticing how common this was, I started addressing it in my content. As a life coach, I also draw from anonymous client experiences to give practical advice from time to time.
Some people think that your advice to men on relationships could have been triggered by you being jilted by a woman. Have you ever been in a relationship that later went awry?
No woman has ever broken my heart. It doesn’t have to happen to me before I know it’s the truth. My relationships don’t last because I easily see through people.
What is the longest relationship you have been in?
I have been in a two-year relationship, and my past relationships ended well. I am still on good terms with my exes.
Isn’t keeping your exes around a financial mistake?
It is when I send money to them that it is a financial mistake.
Your advice doesn’t sit well with some women. What do you think about that?
Any lady crying that I am turning her man against her doesn’t want to work. If you are a woman who has something to do and you watch my videos, it won’t bother you. It is only ladies whose sources of income are tied to guys that feel threatened.
Why don’t you tailor your advice towards women too?
My advice actually favours women more than men. Using myself as an example, my father passed on in 2015. I never knew I came from a poor family until my dad died. After his demise, the responsibility of raising us fell on my mum, and it was that same year I gained admission into university. Many of my siblings were also still in school. If my mother was not hardworking, what would have happened to me and my siblings? So, if a woman isn’t working and depends solely on a man, what happens when that man leaves?”
You stated that you made over $30,000 through your social media masterclass. How true is this?
It’s a real fact, and it was posted everywhere. The day I went live, the “Lion” gifts kept pouring in, and it added up to a huge amount. The engagement was massive too. I recorded over 300,000 total views on TikTok and made $31,000, plus a little extra.
What do you aim to achieve as the self-acclaimed founder of the University of Wisdom and Understanding?
My university is primarily for men because I believe many men are being cheated in relationships. A lot of them lack experience in handling such issues. The dating experiences of men and women are very different. For example, an 18-year-old girl might already be dating a 25-year-old man, while an 18-year-old boy often can’t even approach a girl. This means young women usually have more relationship experience than their male peers, and they tend to leverage that advantage. That’s why I decided to create the university—to teach and guide young men.
Some women are of the opinion that you are destroying relationships through your social media sermons. Do you intend to apologise to them and change your pattern in order not to force separation of couples or destroy relationships?
I will only apologise if I do something wrong. When I see some ladies crying that their boyfriends left them after watching my videos, I don’t even think about the lady. I rather think about the guy who I set free, because I know such a lady will definitely move on.
You once said that a DNA test, which is crucial for determining a child’s paternity, is more important than a birth certificate. Do you think a man should reject a child he has been raising for years if he later discovers the child is not biologically his?
In that video, I explained that if a man knows a child is not biologically his but still chooses to take responsibility, that’s a different matter because he is aware. But when a woman gives a man a child that isn’t his without his knowledge, it defiles the love that once united them. Personally, if I were to discover that my father was not my real father, I would blame my mother for life because it would mean she altered an entire generation; and that, to me, should be considered a crime against humanity. If I became president today, the first law I would sign is to make giving a man another man’s child punishable by life imprisonment.
You recently called on Nigerians to protect you from some women who accused you of ruining their relationships. Does that mean that you are afraid that you may be attacked by jilted women?
I am not afraid of any threats because I know I’m not doing anything wrong. What I tell these ladies is simple: if your partner truly values you, would he leave you just because of what another man says? That only happens when there’s no real value in the relationship. Instead of pointing fingers, they should focus on working on themselves.
Do ladies flock into your DMs given the attention you currently have?
Yes. There are a lot of ladies in my DM. Some people usually tell me that ladies would be running away from me, but I just laugh because people really love me, including the ladies. Whenever I go out, I get the most gifts from ladies.
But in one of your videos, you mentioned that women no longer respond to your advances.
It was just to catch people’s attention for the advert that was at the end of the video. I have children from four different women. If women are running away from me, I won’t have four babymamas.
How do you handle fame and the attention that comes with it, especially from fans who might misinterpret what your brand stands for?
I am not really bothered by people’s opinions about me. Some people get scared when others are talking about them on social media. If you don’t want people to talk about you, then don’t publicise yourself. I know that as long as I put myself out there, people will surely talk about me. However, positive reviews overshadow the criticism, so I am not bothered.
Handling fame is not easy because popularity comes with lots of expectations. Suddenly, people don’t expect you to live a normal life. Meanwhile, I was GehGeh before becoming a financial expert.
Do you take your own advice?
Everything I share is drawn from my own life. These are the very experiences that shaped me and brought me to the level I am at today.
Which set of people are you really trying to reach with your content?
My advice is for everyone, including men and women, if you are open to learn.
How do you unwind outside social media?
The little free time I have now goes into creating content, and I also run a streaming studio that keeps me busy. Sometimes, I attend events, which is also relaxing for me.
How did you come about the name GehGeh?
My middle name is “Oghenegege”, so it is just the short form of the name.
If you weren’t doing content creation, what else would you have been doing?
It is what I’m already doing — teaching. Like I said earlier, my father was a principal, and his siblings were teachers. Many of my cousins are also teachers and pastors, so the habit of talking and coaching runs in our blood. Even before I went to Ghana, I was heading a private school.
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