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I use comedy to expose what govt hides – Content creator, Gov Amuneke

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Content creator, Kevin Arua, popularly known for his character as Governor Amuneke, has 433,000 followers on Instagram. He tells Faith Ajayi how he got into content creation

Tell us a bit about your educational background.

I had my primary education at Christ the King Primary School in Ovoko, Enugu State. For secondary school, I started at Ovoko Boys Secondary School and completed it at UNICEF Secondary School. It was meant to be a government-sponsored school, but politics got in the way and it ended up being privately managed. After writing my West Africa Senior Secondary Examination, I gained admission into the Institute of Management and Technology, Enugu, where I obtained a National Diploma in Science Laboratory Technology, and later my Higher National Diploma in Physics Electronics.

What were your early interests before comedy came into the picture, and when did you start using social media?

I have always had a lot of interests. Growing up, I was drawn to science and invention; I genuinely thought I’d become a scientist. But I was also naturally funny and loved performing, drawing and acting. In secondary school, I used to perform at the assembly ground, and later in IMT, I was the Director of Socials. Even though I never saw entertainment as a career at the time, it was always part of me.

By my final year in school, I had started painting and selling artworks on the street to support myself. After graduation, I moved to Ibadan for my National Youth Service Corps scheme, and joined a skill acquisition programme in cinematography and video editing. I was already recording short videos and posting occasionally on WhatsApp, but I wasn’t familiar with Instagram yet.

After the three-week orientation camp, I got a job in Lagos through a friend; it was my first proper media job. I was the cameraman, editor, sometimes even the scriptwriter. The company was owned by a man who believed in a one-man business model, which meant I got to learn practically everything. That experience sharpened my production skills.

During my time there, I created a comedy series called ‘Oga Landlord’, which we posted on the company’s YouTube page. Later, I opened my own comedy page and started uploading my content on both. When the company stopped funding production, I focused on my own projects, shooting during weekends while working a 9–5.

My first major character was Chief Amuneke, created around 2018 or 2019. I was determined to grow my Facebook page before focusing on Instagram, which felt slower at the time. Then one of my videos got reposted by Tunde Ednut, and that was the turning point. I realised this was what I truly wanted to do.

Before that, I was shooting music videos, hoping to become the next Clarence Peters. But after my video went viral, I decided to take content creation seriously and challenged myself to post five videos a week. Things picked up quickly. When the COVID-19 pandemic hit, work paused, and I doubled down on content creation.

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Eventually, I lost my job, but my online platforms started paying off. By 2021, Facebook monetised my page, and that became my full-time focus.

Can you explain the timeline from when you worked in media to when you started your own productions?

I worked in media for about three years; from 2017 to 2020. But even before leaving, I was already shooting my own videos. Since 2021, I have been running my productions full-time. Many people know me now as Governor Amuneke, but long before that, I was already creating content, earning from Facebook, and living comfortably. So, while Governor Amuneke brought more visibility, I had been in the industry for years before then.

What inspired your type of content?

Honestly, I’d say it was divine. I believe God sees people’s hearts. I am not calling myself an activist, but my passion for change definitely shaped this path.

The turning point came during my wedding in Nsukka, Enugu. Many of my friends couldn’t attend because of insecurity in the area. I was heartbroken seeing the fear people had, and the videos of violence that were circulating. It made me question what I was really doing with my platform. Was it just about making people laugh or could I also use it for awareness?

So, I made a video addressing the governor politely, drawing attention to the killings. Instead of responding to the situation, the government dismissed the reports as propaganda and even started arresting people for posting about it. That made me realise how risky speaking up could be, so I decided to channel my message through comedy instead.

That’s how the Governor Amuneke character was born. I started creating skits where leaders downplayed serious issues—like confusing citizens for “senior citizens” (cows)—to mirror real situations in Nigeria and across Africa. The goal wasn’t just to entertain but to spark conversations about leadership, accountability, and empathy.

It began around June or July of this year. I noticed people were engaging with those videos more deeply than my usual content, so I leaned fully into it. I rebranded from Chief Amuneke to Governor Amuneke, and that’s where we are today; using humour to tell hard truths.

Would it be right to say that your ideas for Governor Amuneke come from personal experience?

Yes, exactly.

What kind of content resonates most with your audience?

Right now, anything political tends to connect deeply with my audience. Whenever my content touches on politics or governance, people engage with it more. They relate because it mirrors real issues that affect their daily lives.

Since you began creating content, what are some challenges you’ve faced, and how have you managed them?

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Honestly, I cannot say I have had major challenges. If you look at my background, I’ve done almost everything myself — shooting, editing, and producing. I’ve been a one-man squad for so long that now, with a team around me, things come easier. When I need to shoot, I make a call and people show up. So, for now, I wouldn’t say I’m facing any significant challenges.

Collaboration is a big part of content creation. What role does it play in your craft?

Collaboration is very important. It helps you reach new audiences, because every creator has their own fan base. When you collaborate with someone, their fans check out your work too. It helps you gain more followers and strengthens your fan base.

I also prefer collaborating with creators whose content aligns with mine; people who can deliver messages with depth. For instance, when I worked with Eedris Abdulkareem, it was powerful because he’s known for speaking out against bad governance. Having him add his voice gave more weight to the message. So, collaboration not only boosts visibility but also amplifies the purpose behind the content.

Beyond laughter, what message do you want people to take away from your content?

My goal is to open people’s eyes to what’s really happening in government; to act as a kind of watchdog. I want people to see leaders for who they truly are, not who they pretend to be. Through comedy, I highlight issues like fake commissioning, empty promises, corruption, and mismanagement. It’s about awareness; making people laugh but also think.

Have you ever experienced creative burnout or online backlash?

Not really. Of course, there will always be a few negative comments here and there. Sometimes, they come from people being tribalistic or defensive about who the joke points to. Occasionally, you sense that some of the backlash might even come from people connected to those being criticised. But it’s never been anything major or damaging. I focus on the positive feedback and keep creating.

What’s been the most rewarding moment of your career so far?

Money is great, especially when the buzz is high, but the most fulfilling part is seeing the genuine happiness and appreciation from people. When people stop me to say, “You’re doing great; you’re speaking for us,” that’s priceless. Knowing my work brings both laughter and awareness; that’s the real reward.

How has your family reacted to your career choice?

My family is proud of the path I’ve chosen. I approach my work responsibly. I don’t mention names or attack individuals directly, and they appreciate that. They’ve been in full support from day one.

Who has been your biggest cheerleader behind the scenes?

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My team and the close people I work with. They motivate me and keep me grounded.

Where do you see your brand in the next five years?

I see it going international; producing powerful films on global platforms like Netflix or whatever the next big thing is. I want to be one of the world’s most recognised satirical creators and producers, using storytelling to spotlight social and political issues.

Do you have plans to transition into other areas of entertainment?

Definitely. My YouTube series will soon be out, featuring movies that go beyond politics to include life lessons and relatable stories. I am not into stand-up comedy, but I enjoy stage performance and plan to produce some live shows as well.

What’s one dream collaboration you’re still hoping to achieve?

It’s hard to find people who create exactly the kind of satirical content I do, but I have a list of actors and filmmakers I’d like to work with in other genres.

Internationally, I’d love to collaborate with Hollywood producers to create original films that reflect the political challenges we face here. I don’t have specific names yet, but when the time comes, I’ll know.

How do you unwind when you’re not creating content?

I love talking to friends and family. Conversations with people who make me happy are my best way to relax and learn. Honestly, my life revolves around content; even when I’m resting, I’m jotting ideas, taking notes, or editing for fun. But I also make time to play games, and just hang out.

How do you stay grounded?

I don’t dwell on being popular. I live my normal life until someone recognises me in public. I haven’t reached that point where I can’t walk freely, so I don’t feel pressured. It’s mostly just love from fans; people offering to pay for stuff or showing appreciation. It’s all positive energy.

How does it feel to have your work recognised through awards?

It’s fulfilling. Awards remind me of how far I’ve come, but also that there’s still more to do. I don’t see them as an endpoint but as motivation to keep working harder and impacting lives through my craft.

If you could give one piece of advice to upcoming creators, what would it be?

Start with what you have and stay original. Don’t wait until everything is perfect. Nobody knows what will trend or resonate; just create. Build relationships, keep your reputation clean, and remain consistent. The space is big enough for everyone, and consistency will always open more doors than promises ever will.

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53,000 dead, 50m sick yearly from unsafe food — FG

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The Federal Government on Monday raised fresh concerns over the growing burden of foodborne diseases in Nigeria, revealing that unsafe food causes more than 53,000 deaths and nearly 50 million illnesses annually across the country.

Minister of State for Health and Social Welfare, Dr Iziaq Salako, disclosed this in Abuja during a ministerial press briefing to commemorate the 2026 World Food Safety Day, themed “From Burden to Solutions – Safe Food Everywhere.”

Salako described food safety as a critical national development and health security issue, warning that the true cost of unsafe food extended beyond sickness and death to the loss of human capital, particularly among children.

According to him, Nigeria loses an estimated 4.26 million years of healthy life annually to foodborne diseases through illness, disability and premature death.

“Nigeria records nearly 50 million foodborne illnesses every year, and unsafe food causes more than 53,000 deaths annually in our country.

“Together, these illnesses and deaths result in a staggering 4.26 million years of healthy life lost to illness, disability or early death,” the minister said.

He noted that children under five account for more than 80 per cent of the country’s foodborne disease burden.

“Most of this burden falls heavily on children under five, who account for more than 80 per cent of all foodborne disease burden in Nigeria.

“The true cost of unsafe food in Nigeria is not only measured in sickness and death, but also in the lost cognitive, physical and developmental potential of our children,” Salako added.

The minister’s remarks came on the heels of newly released estimates by the World Health Organisation showing that unsafe food causes about 866 million illnesses and 1.5 million deaths globally each year, with Africa bearing the highest per-capita burden.

According to Salako, diarrhoeal diseases remained the leading cause of foodborne illnesses in Nigeria, with more than 40 million cases linked to pathogens such as Salmonella, Escherichia coli, Campylobacter, Shigella and rotavirus.

“Over 40 million diarrhoeal illnesses in Nigeria are linked to foodborne pathogens. These infections continue to be a major cause of hospitalisation, malnutrition and mortality among our youngest citizens,” he said.

He also warned of increasing exposure to chemical contaminants.

“Chemical hazards are also emerging as a serious concern, with lead exposure responsible for tens of thousands of healthy lives lost through contaminated grains, spices and water sources. These numbers underscore the urgency of strengthening food safety systems across the entire value chain,” he stated.

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Despite the challenges, Salako said Nigeria had made notable progress in building a stronger food safety system.

He said the country’s 2023 Joint External Evaluation recorded measurable improvements across all food safety indicators, while Nigeria’s 2025 State Party Annual Report score surpassed the World Health Organisation target for low- and middle-income countries.

“Nigeria is now one of the leading countries in the region in establishing functional systems for detecting, reporting and responding to foodborne disease events,” he said.

The minister, however, stressed that the latest figures should serve as a wake-up call.

“The new WHO estimates are a call to action. We must intensify surveillance for heavy metals and chemical contaminants. We must improve food safety practices in traditional and informal markets where most Nigerians buy their food.

“We must strengthen hygiene, water and sanitation infrastructure and ensure food business operators comply with national standards,” he said.

Salako also linked food safety to the country’s growing burden of non-communicable diseases, including hypertension, stroke, diabetes and obesity.

“Food safety is not only about preventing infections; it is also about ensuring that the food we eat does not contribute to the growing burden of non-communicable diseases,” he said.

He disclosed that Nigeria had developed National Guidelines for Sodium Reduction, while the National Agency for Food and Drug Administration and Control had finalised draft sodium reduction regulations aimed at reducing salt levels in processed foods.

According to him, the country was also implementing industrial trans-fat elimination regulations and strengthening efforts to improve the sugar-sweetened beverage tax and front-of-pack food labelling systems to encourage healthier food choices.

Salako urged food manufacturers, regulators, researchers and consumers to support efforts aimed at ensuring safer and healthier food for Nigerians.

“Food safety is everyone’s business. It saves lives, strengthens our economy and protects our children. These numbers show that food safety is not optional; it is a national health security priority,” he said.

The Director-General of NAFDAC, Prof Mojisola Adeyeye, said strengthening food safety systems remained critical to reducing the country’s burden of foodborne diseases.

Represented at the event by the Director of Food Safety and Applied Nutrition Directorate, Eva Edwards, Adeyeye described food safety as a public health, socioeconomic and development imperative.

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“The theme for the 2026 World Food Safety Day, ‘From Burden to Solutions – Safe Food Everywhere,’ reminds us that food safety is not merely a technical issue; it is a public health, socioeconomic and development imperative. Behind every statistic on foodborne disease is a child, a family, a community or a business affected by preventable illness and loss,” she said.

The NAFDAC boss said the agency remained committed to reducing foodborne diseases through stronger regulation, surveillance and stakeholder engagement.

“At NAFDAC, we remain firmly committed to contributing to reducing the burden of foodborne disease through science-based regulation, effective surveillance, strengthened food control systems and robust stakeholder engagement,” she said.

She added, “Our efforts continue to focus on ensuring that foods manufactured, imported, exported, distributed, advertised, sold and consumed in Nigeria meet acceptable standards of safety and quality.”

Adeyeye stressed that safe food was central to achieving the country’s nutrition and health goals.

“We recognise World Food Safety Day as an added opportunity to situate food safety as a significant issue of public health concern, especially in the light of safe, wholesome food being important for boosting immunity and improving the body’s natural defence in fighting diseases.

“Where food is unsafe, our nutritional goals cannot be achieved,” she said.

The NAFDAC Director-General further noted that addressing food safety challenges would require stronger collaboration among government agencies, industry players, researchers, development partners and consumers.

“The challenge before us is significant, but so too is our collective capacity to address it through evidence-based policies, effective regulation, responsible industry practices and sustained public awareness,” she said.

Adeyeye reaffirmed the agency’s commitment to strengthening food safety systems nationwide.

“At NAFDAC, we remain resolute in our unwavering commitment to playing our role in strengthening the national food safety system, upholding standards and regulations, and promoting best practices within industry and across society to assure a safe food supply,” Adeyeye said.

Meanwhile, the Corporate Accountability and Public Participation Africa called for stronger regulatory measures to address the growing burden of diet-related diseases in Nigeria.

In a statement issued on Monday to commemorate the 2026 World Food Safety Day, CAPPA warned that millions of Nigerians were increasingly exposed to health risks associated with excessive consumption of sugar, salt, unhealthy fats and ultra-processed foods.

The organisation argued that food safety should extend beyond concerns about contamination and foodborne diseases to include protection against products that contribute to non-communicable diseases.

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CAPPA Executive Director, Oluwafemi Akinbode, said, “Food safety is not only about preventing food poisoning. It is also about ensuring that the foods and drinks available to Nigerians do not slowly undermine their health and well-being.”

He warned that weak regulatory safeguards and aggressive marketing of unhealthy products were contributing to rising cases of hypertension, diabetes, obesity, stroke, kidney disease and certain cancers.

According to him, diet-related diseases were placing a growing burden on families, the healthcare system and the economy.

“Public health policies must be guided by science and the public interest, not by industries whose profitability depends on unhealthy consumption patterns,” Akinbode stated.

CAPPA welcomed the recent passage by the Senate of a bill seeking to strengthen Nigeria’s Sugar-Sweetened Beverage Tax regime, describing it as a critical intervention in efforts to reduce excessive sugar consumption and curb non-communicable diseases.

The organisation also urged the Federal Government to adopt national sodium reduction targets, implement Front-of-Pack Warning Labelling on packaged foods and beverages, and strengthen restrictions on the marketing of unhealthy foods to children.

“Truly, safe food should not only be free from contamination but should also protect consumers from preventable diseases and support long-term wellbeing,” he added.

World Food Safety Day is observed annually to raise awareness and inspire action to prevent, detect and manage food-related risks. The 2026 edition marks the eighth global observance of the event.

While food safety discussions have traditionally focused on microbial contamination and foodborne disease outbreaks, public health experts are increasingly drawing attention to the role of unhealthy diets in driving non-communicable diseases such as hypertension, diabetes, obesity, cardiovascular diseases and certain cancers.

In Nigeria, authorities have intensified efforts to strengthen food safety governance through the National Food Safety Management Committee, the National Integrated Guidelines for Foodborne Disease Surveillance and Response, sodium reduction initiatives, industrial trans-fat elimination regulations and improved food surveillance systems.

However, health advocates continue to push for stronger nutrition-focused policies, including enhanced sugar-sweetened beverage taxes, front-of-pack warning labels and tighter restrictions on the marketing of unhealthy foods to children.

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PHOTOS: William Kumuyi Celebrates His 85th Birthday Today

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Birthday: William Kumuyi Turns 85 Today!

Happy 85th birthday to Deeper Life Pastor, William Kumuyi.

We thank God for your life of unwavering dedication to Christ, sound biblical teaching, and faithful leadership.

Your impact on countless lives across generations remains a testimony to God’s grace and faithfulness.

May the Lord continue to strengthen you, grant you good health, renewed vigor, and greater fruitfulness in His service.

Wishing you a joyful and blessed birthday celebration.

Happy Birthday, Sir!

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How rescued orphaned elephant highlights Nigeria’s conservation fight

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As dawn breaks over Okomu National Park in Ovia South-West Local Government Area of Edo State, an exhausted wildlife caretaker prepares milk formula for Agbaibor, a month-old orphaned forest elephant rescued after wandering out of the rainforest alone.

“The baby elephant has to take two litres of this per meal,” said Joshua Aribasoye, one of those responsible for feeding and monitoring the calf around the clock in a makeshift pen at a ranger outpost inside the park in southern Edo.

Forest elephants, smaller and more elusive than their savannah cousins, are endangered and their population has collapsed in recent decades largely because of habitat loss and poaching.

Agbaibor—named after the ranger who helped rescue him—was found near a palm oil plantation bordering the protected forest late last year after being separated from the herd.

Rangers and conservationists tried to reunite the calf with its family by taking it back into the forest, but it soon wandered out again.

Fearing it would die alone or be attacked, park authorities and conservation group African Nature Investors (ANI) launched an emergency effort to nurse the animal, flying in elephant rehabilitation specialists from Zambia and assigning caretakers to raise him.

It has become a costly operation. ANI spends between four and five million naira (about 3,600) a month on his care, including 77 kilograms of milk powder, alongside oats and nutritional supplements.

Conservationists expect the rehabilitation process to take another three to five years. They are building a new enclosure deeper inside the park, within elephant habitat, where the calf will gradually be exposed to the sounds and movements of wild herds before an eventual reintroduction.

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“The calf will be cared for there… until it is integrated into a group,” said ANI project manager Peter Abanyam.

200 remain

The International Union for Conservation of Nature (IUCN) lists forest elephants as critically endangered, with conservationists estimating only around 200 remain in the country.

Roughly 40 are believed to live in and around Okomu—one of Nigeria’s last remaining rainforest ecosystems, covering about 24,000 hectares.

“Okomu is critical for conservation in Nigeria,” said Abanyam.

“In a small ecosystem like this, housing 40 elephants is a huge number, and it needs to be protected at all costs.”

But pressure on the forest is intensifying.

Logging, poaching, farming and expanding human settlements have fragmented large parts of the reserve, shrinking elephant corridors and increasing contact between wildlife and nearby communities.

Godstime Christopher, 26, once helped transport illegally logged timber out of the forest before being recruited as a ranger by ANI.

Today, he works with the organisation’s biomonitoring team, using camera traps to track elephant movements and identify poachers.

“When I became a ranger, I thought I would use that to exploit logging,” he admitted. “But the training changed our mentality.”

‘Preserve what we have’

Conservation groups say engaging local communities is essential if endangered wildlife is to survive in one of Africa’s fastest-growing countries, where economic hardship often drives people deeper into protected forests in search of land, timber or bushmeat.

While the ranger programme appears to have helped drive down poaching in the area, hunting for other species still disturbs the elephants and degrades their habitat, Christopher warned.

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Back at the rehabilitation centre, Agbaibor splashes in the mud, nudges his handler for attention and drinks from oversized bottles of milk formula.

For Aribasoye, the demanding work has become deeply personal.

“We are supposed to be like a mother to him,” he said.

“Seeing him eating and playing is part of the joy… because I know we are working to preserve what we have left.”

AFP

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