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Parents shouldn’t hide medical history from children — British-Nigerian urologist

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A London-based British-Nigerian consultant urological surgeon, Prof Francis Chinegwundoh, speaks with BIODUN BUSARI on his childhood experience and journey into the medical profession, among other issues

How was your childhood experience?

My dad came to the United Kingdom in the 1950s. He and my mum got married in London. They didn’t plan to stay in the UK, but something happened, and they ended up staying. Eventually, their four children, including me, were all doing very well at school.

With our academic performance, they decided we would stay rather than return to Nigeria, as other family friends had done. My parents thought going back would disrupt us.

What was growing up like among white children?

There were no majority-black schools. Every school then was predominantly white, with some black and Asian children. In those days, we lived in the mixed area of Balham, a suburb in south London. There was a majority of white people.

However, there were still quite a few black families from the Caribbean, West Africa, Asia, India, and Pakistan, and this made it a mixed area, and my siblings and I didn’t feel isolated because there were others like us. We went to school in a general environment, and the same applied to shops. It wasn’t much of a problem. It may have been different if we were not in London. Then and now, London is the most diverse part of the UK.

Did your parents influence your choice of medical career?

I guess I was about eight or nine years old when I started concentrating on medicine. Initially, it didn’t appeal to me, but there were television programmes that drew my interest. I can recall a programme called Emergency Ward 10 and another one called General Hospital. These were weekly soaps and programmes.

I just enjoyed those soap operas. I enjoyed the characters, and I started imagining and portraying myself as a doctor in those TV programmes. Then I remember getting one of the plastic toy sets. Then I decided that was what I wanted to do.

Academically, I was very strong. What my parents were interested in was my doing well in school. They didn’t focus on whether I should be a doctor or not. Of course, they were happy when I said I wanted to do medicine, but it was not something they pushed me into or suggested that I do. That impetus came from me. They encouraged me because I had the idea quite early on of what I wanted to do.

Can you share ideas about how your education was?

After primary school, I was able to attend a grammar school. Grammar schools are schools for academically bright students. These are free as opposed to private schools, which my parents could never have afforded. Private schools generally have very high academic standards, but they are expensive.

Grammar schools were a means of social mobility. They have very competitive exams. If you managed to get into a grammar school, then you were assured of an outstanding education, should you choose to take advantage of the opportunity.

I went to a grammar school. It was actually a Catholic school in south London called Salesian College. I did very well. I was second in class throughout. Then I applied to get into medical school. That was very competitive. You must be very good, with what we used to call O-Levels at that time, which are now called GCSEs.

You must have good grades for A-level. Then the support of your headmaster or headmistress, who would write a letter of support to buttress your application to medical school, was very important. Thankfully, I was able to secure entry to St. George’s Medical School, part of the University of London. It was in Tooting, south London.

What inspired you to pursue urology as an area of speciality?

It is quite a long journey. After I qualified at medical school at the age of 23, I was either 35 or 36 before I became a consultant urologist. It’s a long journey to reach consultant status in a surgical speciality. When you qualify, you do a series of house jobs or internships.

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For two years, you rotate in general areas to have broad experience. After those two years, you then decide if you want to be a surgeon, physician, or general practitioner. You can even decide if you want to go to the army or the navy. There are exams to take for all these specialities.

For instance, if you want to be a surgeon, you must pass the exam of the Royal College of Surgeons. After passing the exam, you will enter a training programme. Under that training, you will still rotate in different areas. You might do some orthopaedics, cardiothoracic surgery, urology, or neurosurgery. This helps in getting experience in different surgical fields.

After these two or three years, you decide on the particular branch. It comes with competitive interviews, exams, written and published articles, journals presented, research, and so on, to secure a training post in your subspecialty.

I enjoyed urology as I found the consultants very amenable. I specialised in urology because it dealt with males and females as opposed to gynaecology, which deals with females only.

Based on your research, what is the correlation between black men and prostate cancer?

I have specialised in dealing with prostate cancer. I have been a consultant for almost 30 years. It was quite early when I took an interest in prostate cancer. I’ve seen a lot in my consultancy practice, and that led me to a lot of black men, making me wonder why I was seeing many black men with prostate cancer.

Then I decided to do some research in the late 1990s. I called the offices of the population census and surveys, basically the government statistical office in the UK, to know how many black men had prostate cancer. This statistical body said they didn’t know because there had not been any research into black men and prostate cancer in the UK.

That was why I embarked on doing the research. I was able to show and publish that black men were two times as likely to get prostate cancer as their white counterparts. I suspected something about our genetics, but exactly what we don’t know remains unknown.

So, having accepted the fact that black men have an increased risk of prostate cancer, we then focused on raising awareness in the community. For more than 25 years, I’ve been raising awareness that black men should be aware of their increased risk and therefore start getting themselves tested.

Unfortunately, prostate cancer is so common in Nigeria. I don’t think you’ll find any family where there are men over 50 and someone has not had prostate cancer. It’s the second most common cancer in men worldwide. In some countries, it’s number one, in others it’s number two. In fact, in the UK, more men get prostate cancer than women get breast cancer.

What should men, especially Nigerian men, do?

Get tested. Men should go for tests. I explain to men when I give talks that only men have a prostate gland, and it is usually the size of a small cherry or a walnut. It sits in front of the anus, in front of the back passage, deep inside the pelvis.

Its purpose is to produce the seminal fluid. So when a man climaxes, most of that fluid that comes out is prostate fluid. Some of it is sperm from the testicles, but most of that fluid is prostate fluid, which nourishes the sperm. So, it’s a sexual gland; it’s a sexual organ.

Secondly, the water pipe has to pass through it. So, the water pipe connecting the bladder to the penis, surrounding the exit of the bladder, is where the prostate lies. It surrounds the water pipe. As it gets bigger, which happens as you age, it begins to squeeze the water pipe.

So, most men will recognise that in their 40s, 50s, 60s onwards, the urinary flow becomes slower. When you’re very young, your urinary flow is very fast. As you age, the prostate begins to enlarge, and it squeezes the water pipe. Therefore, the flow becomes slow, and the bladder doesn’t empty as well.

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Most men over the age of 50 will have what we call benign prostate enlargement, where the prostate naturally squeezes the water pipe. Men will recognise this: the flow is slower; it takes them a longer time to pass urine. They have to go more often, and they have to get up at night. This is not to be confused with prostate cancer.

The problem with the prostate gland is that the symptoms of enlargement and squeezing of the water pipe are the same symptoms that may indicate prostate cancer, including difficulty in passing urine. It could be some sexual issues as well.

But very importantly, and I always emphasise this, you can have prostate cancer with no urinary symptoms whatsoever. So, if you’re waiting for urinary symptoms before you see your doctor, it may be too late.

Interestingly, in Nigeria, my colleagues tell me that 90 per cent of men with prostate cancer are already advanced. To find it when it’s early and still a small thing that can be dealt with very well, you have to have the blood test.

It’s a blood test called Prostate Specific Antigen. It’s like an early warning sign. So, I encourage men every year to have this blood test. If the blood test is raised, it leads to further investigations to see if the man has prostate cancer or not.

At what age is it advisable for men to have the test?

At 40 years of age. The reason is that you can have prostate cancer without any symptoms. In the UK, for example, I would say 80 to 90 per cent of men, when we find prostate cancer, it is still in the prostate. It has not spread anywhere.

Based on this, we can cure those men. Whereas in Nigeria, it is the opposite. About 80 to 90 per cent of men, by the time their cancer is diagnosed, it has already spread into the bones, into the pelvis, and into certain lymph glands.

One of the things we know about prostate cancer is that there is a hereditary element to it. So, if your father has prostate cancer, your risk is double. If your dad and maybe your brother have prostate cancer, your risk is quadrupled.

So, it’s very important to know your family history. Also, if it turns out that on your mother’s side, there is a history of breast cancer or cancer of the ovary, your risk as a male of getting prostate cancer is also high.

I emphasise this because when I was a child, various family friends would pass away. I would ask what they died from, and parents would say, ‘I don’t know’. So, there’s secrecy as to what they died from.

I encourage people to share their family histories. As a parent, if you have cancer of this or cancer of that, tell your children so they can start getting themselves tested earlier than they might otherwise have done. Family history is very important.

Can you briefly speak about your role as a medical legal expert?

It encompasses a whole range of things. For example, if you are riding a motorbike and you have an accident, maybe a car bumps into you, you fall over, and you might fracture your arm, leg, or pelvis, or even injure your penis or testicles, you will then seek compensation from the person who caused the accident.

Now, someone has to assess what injuries you’ve suffered and what the long-term effects of those injuries are. That’s where a medical legal expert comes in. So, I, as a urologist, would be asked to assess injuries to the testicles, injuries affecting one’s sex life. Maybe you’ve injured the kidney or something.

I would go through all the records, examine the man, and do a report. These are the injuries this person has suffered. This is going to be a permanent problem, or it’s a temporary problem, or we can get things better by doing this. That is one aspect: personal injury.

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The other aspect is clinical negligence. If you, as a patient, come to me as a urologist and you allege that maybe your operation was done wrongly or there was a delay in your particular diagnosis, you go to a solicitor because you are aggrieved.

The solicitor has to employ someone, an expert in the area, to look through the entirety of the case and come to some sort of opinion as to whether indeed it was negligence or whether it was just bad luck. I will look at whether they breached their duty of care to you and caused you harm.

How do you manage all these roles?

I haven’t even mentioned that I’ve been running a cancer charity for the last 26 years. There’s a charity organisation called Cancer Black Care, which is based in London. It supports black people throughout their cancer journeys, helping them with getting information, navigating the social services system, and a whole lot.

What it means is that you have to be very efficient with your time. At the same time, you have to enjoy your family and friends. I enjoy travelling but over the years, I’ve managed to blend all these things.

When I deliver lectures, it is academic. I’m very adept at using computers and the latest software. I’ve started using artificial intelligence in some of my work. I’ve been paperless for up to 10 years.

How do you explain the magnet pulling Nigerian medical experts to the UK?

It is the pay and conditions of work. That is what it is. Everything here is very orderly. Every health service has its challenges, but they are completely different in magnitude from what obtains in Nigeria. Some of my colleagues in Nigeria are frustrated by having to work extremely long hours.

In the UK, no long hours, the pay is good, the education system is good. You don’t have to worry about electricity, whether at home or in the hospital. You don’t have to worry about water or buying a generator. Everything is designed to make your life comfortable and easy.

Education is a big pull as well. Education is free in the UK. You can pay extra for private education. But I think about 90 to 93 per cent of children in the UK are educated in the state system, while seven to 10 per cent are in the private system. Primary and secondary education is free in the UK.

The only time you start paying is when you go to university. Even at that, it is heavily subsidised by the government if you become a British citizen. So, people leave for professional reasons.

Then think of security reasons—you get it in the UK. The thing about medicine and nursing is that they are transferable skills. You can go anywhere in the world with those skills.

How did you feel when you became a Member of the Order of the British Empire?

It was in 2013. These awards are given to recognise your contributions, and it’s not something you apply for. It means some people notice your work and appreciate you. About four or five people will get nominated and scrutinised by a committee.

If you merit it, you get a letter from the palace. You have to keep it quiet for the two months until it’s officially announced and it’s in the media. So, it’s a secret kind of thing.

I was blessed that both my parents were able to come to Buckingham Palace, where I received the medal from Prince Charles (as he was called then), now King Charles III. I have always believed that hard work, determination, and focus bring rewards, and that was what I experienced.

So, I always advise and encourage everyone, especially youths, that your diligence for great work will be honoured and rewarded at one point or another if you don’t relent.

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Frank Edoho and estranged wife spill dirty extra-marital secrets

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Popular television host and media personality, Frank Edoho, has fired back at allegations of infidelity and financial irresponsibility levelled against him by his estranged wife, Sandra Onyenucheya, amid the messy online fallout trailing their failed marriage.

Speaking on the controversy after Sandra publicly accused him of cheating, emotional abuse and abandoning his responsibilities as a father, Edoho claimed that her alleged relationship with singer, Chike, was one of the final straws that led to the collapse of the marriage.

According to him, he initially attempted to salvage the relationship for the sake of their children despite allegedly discovering evidence of an affair between Sandra and the singer.

“Since December 2022 till January last year (2025), that news that came out is very true. I approached that stupid guy because this is my second marriage. I asked him if he knew who I was and he was shaking like a leaf. I asked him what he was doing with my wife. He had a serious girlfriend he was engaged to, Precious.

“I told him that if my wife was stupid enough to cheat on her husband, why would he encourage it? He said, ‘Is that what she told you?’ and I told him I have the recordings of him talking to my wife. I told him I have two boys with this woman and I want to raise them. Leave this woman alone and maybe, she will come to her senses. I will overlook it and take one for my sons but they continued,” he said.

Edoho further alleged that Sandra actively encouraged the relationship with the singer despite his efforts to preserve the marriage.

“In the audio, she was the one encouraging the guy. I don’t know what I did to deserve that. I sent her to school in 2010 and 2011 and I said she should do a business. We settled for interior design, and I found her first carpenter for her. I raised everything and studied interior design photography because of her for four years.

“I was doing all that for my wife until I raised her to the point that trouble started. She felt she was big and started an affair with this guy,” he added.

The veteran broadcaster also revealed that there was a period he walked away from the marriage for about three months before Sandra persuaded him to return.

Speaking further on the divorce proceedings, Edoho claimed Sandra initiated legal action after discovering that he had moved on emotionally.

“There was a point when she saw that I had moved on and she saw me with a beautiful girl and she took me to court that she wants a divorce. It was just like anger.

“She was asking me to pay her N4m every month for the children’s upkeep and I said that it’s not happening. When I brought my evidence to court, the judge just said please, you know there are children involved,” he said.

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He also stated that he will release evidences to back up his claims. He explained that he had used a technology to secretly record her calls with Chike after she promised to not return. In some of the audios which leaked online, Sandra admitted that the divorce was not Edoho’s fault.

Meanwhile, in an earlier call with Saturday Beats, Edoho had declined further public engagement over the controversies trailing the collapse of the second marriage

He had said, “I am not going to grant any interview because what is the gain for me in talking to PUNCH about my life?” he said.

The media personality also reacted briefly to claims made by his estranged wife regarding allegations of infidelity and financial responsibility during their marriage. Laughing off the claims, he said, “Indeed. And I left her two years ago and she is still sponsoring. Don’t worry, let people have that perspective.”

One X user identified as Danny of Owerri stirred further conversations when he pointed out that singer, Chike, had an affair with Edoho’s estranged wife.

“But why would Chike sleep with Frank Edoho’s wife. Why? I use to see Chike as a responsible guy,” the user wrote.

Reacting to the outpouring of sympathy from fans, Edoho revealed that he and Sandra had already been separated for almost two years before the current online uproar.

“I truly appreciate the empathy. While I understand that the public is only just becoming aware of this chapter, I have lived through it privately for quite some time now(almost 2 years) and have since made peace with it emotionally,” he stated.

Meanwhile, social media users continued to dissect online activities involving Sandra and Chike after both parties shared the same love themed song on Friday. The song, titled, “You’re The Closest To Heaven,” by an Australian singer, sparked speculation among fans who interpreted the posts as subtle messaging amid the controversy.

Attention also shifted to an earlier interview granted by Chike on The Unpack Podcast hosted by NAY, where the singer spoke about his preference for older women in relationships.

As conversations intensified online, Sandra also took to her Instagram page on Thursday, May 15, 2026, to share her side of the story in a lengthy post titled, “Surviving A Bitch Ass Nigga, Frank Edoho.”

In the post, she accused Edoho of infidelity, emotional abuse, neglect and financial irresponsibility during their marriage.

“Choosing to remain silent may give mixed signals to the narrative that a sadist and narcissist peddles, making everyone believe he is a victim.

See also  The image depicts Jankara Market in Lagos, Nigeria, in 1975.

“Choosing to marry a man, raising our beautiful kids, single handedly building and growing a successful design business and giving myself wholly, undiluted and faithful through and through!

“Until you decided that while I am pregnant with our first child, you would rather have a prolonged affair that lasted years with an actress, Mbong Amata amongst other women.

“Where do I even begin? The nights crying on the floor begging that you see me, with you walking out and not returning for days!”

She further alleged that Edoho discouraged her from keeping their second child and accused him of abandoning his responsibilities as a father.

“Or the days you tormented me to abort our second child because you were in numerous relationships and not ready to be a father?!

“Throughout the emotional, physiological, mental and physical torture and abuse, I stayed committed, faithful, shielding you, carrying like egg. But you are a shell. Washed up and dried out. You live for validation of the Internet. So enjoy your 10 seconds of pity party.

“A dead beat! That is exactly what you are. I singlehandedly sponsored your lavish lifestyle.

“I singlehandedly paid all your bills, the trips, business class tickets, 5 star hotels, luxury trips, all the home bills including that of the other children from your previously failed marriage. I took your mum abroad to the United States, and she lived in my parent’s home for years! I tried to cover you.

“Have you ever paid school fees? Have you ever? All you did was abuse the financial access you had to my funds. Squandering my money on prostitutes and loose women.”

Sandra also named and tagged several women she alleged Edoho was romantically involved with during their marriage.

“So many numerous transactions in Lekki hotels, air bnb, lounges and bars. Sold my property without my permission for chicken change and still squandered the earnings from it within one week! On different girls. Documented evidence dey! Chai!

“Disappearing for weeks on end! With loose women and whores like Adaeze Ugboaja at The Hardrock Cafe, or is it Tega Dominic @its_tegadominic the BBNaija girl, or is it Amaka Okeke @diaryofalionqueen, whom you claimed you were trying to get endorsement and sponsorship for Who Wants To Be A Millionaire who you brought into our home to sleep with on our matrimonial bed?

“Or is it the smelling prostitutes whom you led into our home? Where I had to video record you escorting her to the gate! Or is it the whore you had on your Snapchat frolicking in her bikini snapping with your own phone while you were there blowing kisses to her?”

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Explaining why she eventually walked away from the marriage, Sandra maintained that she remained faithful throughout the relationship but eventually decided to prioritise herself and her wellbeing.

“Where do I start? Where do I begin?

“I was a great wife, a faithful wife to the core.

“But a time comes when a woman must choose herself. I chose myself and walked away, filed for divorce too. As an adult woman, I am free to be friends with and date whomever I please. Please, move on with your life. To family and friends who have walked this journey with me and know the truth, thank you for your prayers and support,” she added.

Meanwhile, the women she called out debunked having any form of romantic relationship with Edoho.

Debunking the allegations, Okeke wrote on Instagram, “Over the past few hours, my name has been wrongly linked to false and baseless allegations currently circulating online.

For clarity, Frank Edoho and I met in 2024 on strictly business related matters and only became good friends in May 2025 when he was dealing with a personal matter which I will not bring up here for privacy reasons. Any narrative beyond this is completely untrue.

I am deeply disappointed to see my name attached to narratives that are malicious, baseless, and entirely inaccurate.

I kindly ask that people refrain from spreading unverified claims that may harm individuals, families, and reputations.

I remain focused on my work and will not be engaging further on this matter. My legal team have been informed accordingly and will take action in due course. Thank you to everyone who has reached out with support.”

Tega Dominic also posted a cryptic message on Instagram: “It’s all cap,” she wrote.

Sandra Onyenucheya is a Nigerian entrepreneur and interior designer known for her luxury interior brand, Vivabella Designs and VivabellaHome. Through her social media pages, she frequently shares projects, luxury home inspirations and travels across different countries in search of premium interior pieces and designs.

Edoho, on the other hand, remains one of Nigeria’s most recognisable television personalities. He gained widespread fame as the host of the Nigerian edition of Who Wants To Be A Millionaire and has also worked in broadcasting, events hosting and media production for decades.

This is not Edoho’s first failed marriage. Before his union with Sandra, he was married to broadcaster, Katherine Obiang. The marriage produced children before the couple eventually separated years ago. Their split also generated public attention at the time, though both parties later moved on with their lives privately.

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“I crossed Seme border on foot”, Dele Momodu recalls exile ordeal

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CEO and publisher of Ovation International Magazine, Dele Momodu, has given an account of his flight from Nigeria during the Sani Abacha military era.

He described crossing into Cotonou on foot in the early hours of the morning and weeping twice, once leaving his infant son behind, and again upon arriving in Benin Republic with no certainty of survival.

Momodu spoke on Morayo Afolabi-Brown’s programme, the Morayo Show on Wednesday, reflecting on what the experience cost him and what it ultimately produced.

He said his first son was less than a year old and lying beside his wife when he left, and that the weight of the moment was almost unbearable.

“The morning I was leaving, my first son was less than one year old. He was just lying beside my wife and I was looking at this innocent child and I was crying,” Momodu said.

He said he then made his way across the border alone and on foot, with no guarantee of what awaited him.

“I travelled by foot through the Seme border into Cotonou very early in the morning,” he said.

The grief did not stop there. He said arriving in Cotonou brought a fresh wave of uncertainty rather than relief.

“When I got to Cotonou, I started crying again because I wasn’t sure, where am I going? When will I get there? Will I get there? When will I come back? Will I come alive?

“I had this stream of consciousness, as we put it in literature, and it was just going through my mind,” Momodu said.

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He said the exile, which lasted from 1995 to 1998, had ultimately shaped everything that followed, including the founding of Ovation magazine and his decades of involvement in Nigerian public life.

“If I had not gone on that journey, there will be no Ovation today,” he said.

Momodu, who holds a bachelor’s degree in Yoruba and a master’s degree in English literature from Obafemi Awolowo University, said he drew on that period whenever people questioned his commitment to Nigeria’s democratic project.

He noted that he had shared the exile experience with Tinubu, the same man he now opposed in the political arena, but that the ordeal had not softened his conviction that Nigeria needed genuine opposition.

“I was in exile from 1995 to 1998 and I know what we went through. But I refused to join APC only for one reason, we must maintain that democracy which we suffered for,” he said.

Momodu added that hardship was not new to him, disclosing that he lost his father at 13 and began working odd jobs and teaching in his village before eventually rising to national prominence.

“That’s how I rose to where I am today,” he said.

Momodu had fled Nigeria on 22 July 1995, after his wife received a tip-off that security operatives were looking for him.

He had been accused of being one of the brains behind Radio Freedom, a pirate radio station that later became Radio Kudirat.

The accusation was tied to his open support for MKO Abiola, the presumed winner of the annulled June 12, 1993 presidential election, and his pro-democracy activities under the Abacha regime.

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From Cotonou, he made his way through Togo and Ghana before eventually reaching the United Kingdom, where he remained for three years.

While in London, he collaborated with fellow NADECO exiles including Bola Tinubu, working to publicise the regime’s human rights abuses and advance the cause of restoring civilian rule. It was during this period, in April 1996, that he founded Ovation International.

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Guinness World Record reacts to BBNaija Queen’s bread-inspired outfit at the 12th AMVCA

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Former Big Brother Naija housemate, Queen Mercy Atang, may be heading for a global record conversation after Guinness World Records reacted to her viral bread-inspired outfit worn at the 12th edition of the Africa Magic Viewers’ Choice Awards.

In a video shared on her Instagram page on Sunday, Guinness World Records reacted in the comment section saying, “Well, we do have a record for the largest cake dress … hmmm.”

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

Reacting to the comment, the reality star wrote, “Hello @guinnessworldrecords, I see you in the comment section”

The development has further amplified conversations around her unconventional AMVCA appearance, which has continued to dominate social media and fashion discussions days after the event.

According to Guinness World Records, the current record for the world’s largest wearable cake dress stands at 131.15kg (289lb 13oz).

The record was achieved by Natasha Coline Kim Fah Lee Fokas of SweetyCakes GmbH in Bern, Switzerland, on January 15, 2023.

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

Queen’s bread-themed costume had earlier sparked widespread reactions online after she appeared on the AMVCA red carpet dressed in an outfit designed to resemble loaves of bread, complete with a matching prop.

Explaining the inspiration behind the look, Queen said the outfit reflected her entrepreneurial journey in the food business.

“AMVCA 2026 ready. I come as an entrepreneur who runs a bread EMPIRE,” she wrote at the time, referencing her bakery brand.

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

On Monday, the reality star also proposed the introduction of a special entrepreneurs-focused event at the AMVCA.

In an open letter addressed to MultiChoice Group and Africa Magic, she wrote, “Just a thought, since we already have the AMVCA Cultural Day and other special events before the main award night, would it be possible to create a special night dedicated to entrepreneurs in Nigeria to showcase their brands, creativity, and impact?

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“Imagine AMVCA Nigerian Entrepreneurs Night. Massive, classy, and inspiring.”

The bread dress has since attracted international attention, with foreign fashion influencers and media platforms reportedly discussing the concept.

Former Big Brother Naija Housemate, Queen Atang in her bread outfit at the 12th edition of AMVCA in Lagos…Photo Credit: Ig/ QueenMercyAtang

The trend has also inspired several entrepreneurs online, many of whom have used AI-generated designs to recreate brand-themed outfits and AMVCA-inspired fashion concepts.

While some Nigerians criticised the outfit as excessive, others, including PR and branding experts, described it as a strategic marketing move that successfully drew global attention to her business.

PUNCH Online had earlier reported that Queen’s appearance at the AMVCA generated mixed reactions, with videos from the red carpet showing her adjusting the elaborate outfit while interacting with guests and posing for photographs.

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